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Sumi
Ink on paper. A clean off-white ground, sumi-black ink, one indigo for the read-order mark and one vermilion seal for the single focal action — flat, calm, and printed, never muddy or cream.
cool neutral, indigo.
Colours
3 signature colours, 5 neutrals, 4 semantic.
Signature
Indigo#1F3A6E
Vermilion#D8412A
Sumi#16161A
Neutrals
bg#FBFBF9
surface#FFFFFF
text#16161A
muted#6B6B73
bordertransparent
Semantic
success#1E7A52
warning#C2841C
error#B23120
info#1F3A6E
sumi-ink, indigo, vermilion, off-white-paper, woodblock, cool-neutral
Using it
Do
- Use the off-white paper as the ground and sumi ink for text.
- Reserve vermilion for the single focal action and the brand seal.
- Use indigo for the read-order tick, links, and the index.
- Keep semantic colours minor — never visually primary.
Avoid
- Do not wash surfaces in cream or beige.
- Do not use gradients — colour is laid down as flat solid fields.
- Do not let vermilion become a workhorse colour.
- Do not place ink on indigo body text or low-contrast pairings.
Try a remix
Drop Sumi onto any UI language and swap the art style. The preview recolours live.
UI language
Palette
Sumi
Art style